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Medical Practice Marketing New York New Jersey, Physician Marketing New York New Jersey, Doctor Marketing New York New Jersey

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6 Pages Medical Websites Need

Home | Medical Websites | 6 Pages Medical Websites Need

Healthcare Marketing Center of Excellence

6 pages every medical website needs

Home
About
Services
Articles
Forms
Contact
BIG bonus - patient portal access

Home Page | Medical Website's welcome statement

Include a short 1 paragraph welcome message. Focus on ONE action you want visitors to do.
The more minimalistic, the better. You want to drive patients either to the about us section or services section right away - or identify the #1 service you offer that nobody else does.
Avoid ANY Flash at all costs.
Make sure your website fills at least 85% of the screen. Make fonts very easy to read.

About Page | Not a place for your CV

This is your moment to WOW the visitor with who you are as a person and as an expert.

2 short paragraphs on what your expertise is
2 short paragraphs on who you are

Photo is a requirement. Photo is the #1 thing patients are looking for. They need to identify with their physician. Offer them that opportunity.

Services Section | List of services + 1 page for each service

List your services - your most important ones at the very top
Develop one page for each service. A list alone offers no value.
Service section without planning for content strategy and search engines is a waste of time and money. This is your #2 way to attract patients from Google and search engines. (#1 being articles). Careful research and planning on HOW patients find your website on Google is a critical step.

Please note that all content on our medical websites is researched using latest search algorithms. Don't just put up random pages. Make every page fit into your overall strategy.

Articles | Why are you the expert?

This can be part of an integrated blog or a series of articles listed on the website, for example like this: Medical Marketing Articles
This is your opportunity to explain to patients why you are the expert
Never EVER include links taking people off of your website.
If you're not developing resources for your patients, please skip this section entirely.
In highly competitive areas of the country and highly competitive specialties, articles section can be the only differentiating factor. MAKE IT COUNT.

For ideas on the types of articles you should write call us at (646) 648 - 1355
We also have 15 medical writers on staff who write articles for our clients. All articles are approved by our medical director.

Forms | Make it easy for patients to fill out forms

Include your most common forms and allow patients to print them out & bring to your office.
Forms would be best as part of a secure patient portal allowing patients to fill out everything right through the website.

This is your opportunity to make it EASY for patients to contact you. Make the phone number and address front and center. A map (you can get a free map on Google) makes a HUGE difference, especially in hard-to-reach areas. Make sure you zoom in enough to identify smaller streets.

Bonus Page | Patient Portal Access

If you can afford one. Do it. Your patients will love it.
It streamlines form filling, appointment scheduling (integrated with your EMR & office software)

Paying a service company for scheduling your appointments is just ridiculous when you can have software built into your EMR and use it as an enormous value-add to your patients.

Allows for HIPAA secure messaging
It also allows you to build up email & tele-health services for which you can charge either monthly access fees or per email/per 15 minutes. It's a great opportunity for extra cash.

Important Note: Having these pages is the basic requirement. Your most important step is ensuring these pages are found on Google and other search engines - that's where SEO & Content marketing really helps. From content marketing, blogging, social media, to pay-per-click (Google advertisements) - getting your website found and bringing people to it should be your #1 priority.

To schedule a complimentary review of your website and internet marketing campaign

please call (646) 648 - 1355

more information on medical website design

Healthcare Marketing Center is an initiative started by Simon Sikorski MD to help medical organizations find resources on Healthcare Marketing and connect them with Medical Marketing Experts.