Marketing To Doctors
Marketing To Doctors
- Clinical - whether clinical data truly distinguishes the device
- Emotional - whether interaction between company, patients, and doctors creates compelling stories
- Business - whether the medical device can provide significant efficiencies, financial, or differentiating factors for health care providers & their institutions.
The third value when marketing to doctors is perhaps the most important. If you can prove how your device can improve a physician's profits while immensely benefiting his patients, you've got a winning strategy. How can we help?
Our medical practice marketing campaigns come at no cost to your medical device company company. They're paid fully by the physicians. We work with you to identify the doctors who truly qualify to improve the visibility of their practice, their specific sub-specialty and expertise in their field to the general public and to patients.
Want to see results of our work Marketing to Doctors?
- Go to Google and type term: Balloon Sinuplasty New York - the first 2 pages of results were set up by our medical marketing director, Simon Sikorski MD. What's the most interesting part of this particular campaign? Not only did this gain complete market share in New York for the device company but it also eliminated competition between the physicians. Simply each practice's location was the determining factor of how the search engine results were portrayed. In addition, local hospitals responded with running their own campaigns just to remain competitive.
Come learn from our Medical Device Marketing gurus about marketing to doctors at our seminars
Our next medical device marketing seminar is on January 9th, 2013 in New York City
Learn how to increase sales in specific doctors' and hospital accounts
How to Develop a Local Marketplace through doctor-to-doctor referrals
And network with local doctors!
Healthcare Marketing Center is an initiative started by Simon Sikorski MD
to help medical organizations find resources on Healthcare Marketing and connect them with Medical Marketing Experts.