In any industry, there's always that one business that stands out from the rest in Social Media. In healthcare it's definitely the Mayo Clinic. Why? Because it completely embraced the fact that the marketplace has changed and that patients demand interaction with their health care providers online. Most importantly Mayo Clinic embraced the fact that it's not just blurbs that count... but rather medical education.
Great reviews on doctor-Review sites & improving customer Service - How Managing your doctor's reputations can skyrocket the profitability of your organization. Read these case studies.
55% of Patients in every medical & dental therapeutic area interacted online in the beginning of 2010.
Healthcare Marketing Center of Excellence forecasts that by the beginning of 2011 at least 75% of patients will have their first interaction with a health care provider online.
What are you doing about it? If a patient goes online to look for a doctor and you're not there, it doesn't matter if your office is two blocks away... patients demand and require interaction to make a rational choice about their health care providers.
All of our Internet Marketing Campaigns consist of set up of Social Media. Our Clients choose whether they'd like to use it, learn it, and embrace it. We start with Facebook & Twitter as you can easily monitor all feedback directly on your website. We advocate for the doctors to invite their past and present patients to interact with them, voice their opinions, and to keep up with what's going on at the practice. We train your staff how to simplify the interaction and provide the best experience for your patients online, how to spread the word about your practice, and how to differentiate yourself from competing practices in your area.
If you're worried about negative comments or feedback, as long as you offer your patients compassion, understanding, and highest standard of care there's no reason to worry. Try it, ask your patients what they would like to see happen and how they'd like their interaction to look like.