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Healthcare Content Farms Monetizing Scheme

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Healthcare Content Farms "Fair Use" violation & Monetizing Scheme explained

Why Content Farming schemes like the one described about OrganizedWisdom violates FairUse. 
click here for Full story on OrganizedWisdom scandal

Quoted from Wikipedia

"Notwithstanding the provisions of sections 106 and 106A, the fair use of a copyrighted work, including such use by reproduction in copies or phonorecords or by any other means specified by that section, for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research, is not an infringement of copyright. In determining whether the use made of a work in any particular case is a fair use the factors to be considered shall include—

(1)the purpose and character of the use, including whether such use is of a commercial nature or is for nonprofit educational purposes;"

Simon Sikorski M.D.: Content farms & link farms take the context out of contributions and repurpose the resources for the use of targeting specific advertising campaigns. When such farms are completely automated, it is often extremely difficult to preserve the original meaning of the message. In the case of OrganizedWisdom, the entire context of the message is completely lost and only the link farming is preserved. 

(2)the nature of the copyrighted work;

Simon Sikorski M.D.: 5700 health care experts, have been unknowingly sharing thousands and millions of links. When they tweet their thoughts, criticisms, comments, news reporting, instruct or research on Twitter OrganizedWisdom does not share these curated contributions. OrganizedWisdom simply shares the links.

OrganizedWisdom farms the websites through those links. It copies the entire meta tag content (titles, descriptions, title content), which according to latest search engine (i.e. Google) algorithms – is the most important piece of information that allows that web-page to be found on the search engines. In several instances, it also copies the on-page content.

These excerpts are then shared on newly developed websites republished by OrganizedWisdom with exactly the same meta tag content and excerpts. 

These links with plagiarized content are then placed on pharma-sponsored pages with clearly displayed pharmaceutical advertisements or google advertisements.

(3)the amount and substantiality of the portion used in relation to the copyrighted work as a whole; and

Simon Sikorski M.D .As shared above: OrganizedWisdom farms the websites through those links. It copies the entire meta tag content (titles, descriptions, title content), which according to latest search engine (i.e. Google) algorithms – is the most important piece of information that allows that web-page to be found on the search engines. In several instances, it also copies the on-page content. 

The significance: these newly created pages with the plagiarized content directly compete for search engine results with the original pages. 

(4)the effect of the use upon the potential market for or value of the copyrighted work.
The fact that a work is unpublished shall not itself bar a finding of fair use if such finding is made upon consideration of all the above factors.

Simon Sikorski M.D.:The plagiarized and republished websites directly compete for the same exact information on the search engines. In many circumstances original websites are replaced on Google with random LinkFarms produced by OrganizedWisdom. And we’re not talking about random news… we’re talking about health information that is critical to many, doctors' blogs, hospital websites, healthcare social media campaigns, etc. 

Content Farming: How OrganizedWisdom monetizes and the technical details of the scandal

  • You write a Blog post or you find a great blog post / article
  • You tweet about it and provide a link
Plagarizing scheme:
  • Content Farm picks up your tweet, follows that link to the website, and scrapes the content off of that website
      • title tags
      • description tags
      • title content tags
      • (newly documented) actual content from the websites in addition to meta content
...ready for the monetizing scheme?
  • Once the content is scraped by the Content Farms' automated "robots", new pages are created with the plagiarized content. Mostly automatically generated. 
  • Once pages are created the healthcare content Farm pings (informs) search engines that they are ready to be indexed by them
  • According to the latest algorithms on major search engines... whoever pushes the content to be indexed by the search engines FIRST and has higher Page Rank, ends up dominating the search engine results page!
  • Websites with thousands of pages are given priority over smaller websites
  • That means that the plagiarized content will make it to the search engines FIRST. And so, even if your original website page does not make it to Google's results for days or weeks... the Content Farm's spam will be there tomorrow. That's where your patients will be clicking on.
  • Many farms exceed page rank 4 or higher. Most of our blogs and websites on the internet don't even have page rank 1, because we're new and we don't have thousands of pages of content. We may have 10 or 20. 
  • Our websites do not get indexed every single day. The Content Farms? ... at least once a day. 
  • In many cases, the original content can be pushed back beyond page 1 of search engine results, even if you search for the exact title of the page, because copies have been created. In many cases, it's not just the content farm that is guilty. Content Farms work with other farms and the copies are plagiarized over and over.
  • The better the content, the more content farms will re-post their comments on the article with the original titles. 
  • In many cases, even regular surfers, reporters, bloggers, will repost the original content, sometimes even copy the exact written content, and resell as their own
EVERY content farm will place their ads related to plagiarized work. As thousands and thousands of copies are created... the more greedy CEOs monetize on your work! 

It just doesn't Stop. Unless we start targeting the primary offenders, our work will continue being exploited. 

Read up on particular Offenders below and take action

Beware of Content Farms - how real-life Curators are exploited and reputable companies drown in a sea of plagiarism

Healthcare Marketing Center is a full service marketing organization founded by Simon Sikorski MD to help clinicians, technology companies, and health care organizations to develop their business.