Orthodontic Practice Marketing starts in the Dental Office.

In orthodontic practice marketing, visitor-to-patient conversion is EVERYTHING!

The best low-cost/high impact Orthodontic Practice Advertising is done in the waiting room: An entire Wall of Before-and-After faces, a DVD loop playing in the background with patient testimonials, the friendliest staff I've ever met in my life, and cleanliness as expected in high-profile mansions. In orthodontist marketing, the patient's first impression should be a planned first impression and it should be memorable.

Orthodontic Practice Marketing - How to make a Visitor-to-Patient conversion

The "smile photographer" comes in, takes pictures of my mouth, and after 10 minutes of chatting me up about the benefits of Invisalign breaks a big smile and shows the top of her Invisalign braces... The whole time I couldn't even tell she was wearing them! Now that's a planned Orthodontist Marketing Campaign!

Orthodontic Practice Marketing Pitfalls

• If during my entire 1 hour visit the Orthodontist spends 2 minutes with me. No explanation needed.
• If there is no follow up. For that amount of money, failure to follow up with the patient about whether he made the decision to start the Invisalign process, made all that effort worthless.

In Orthodontic Practice Marketing, profits from 2-3 satisfied patients can in fact pay for the entire marketing campaign, but the conversions must be earned at all cost. Follow up for 5 years if you have to. Offer a payment plan. Send the patient a computer-generated "future" smile. It costs nothing to make a phone call.